Bridging the global healthcare industry
With the local dynamics
The Health & OTC (Over-The-Counter) sector encompasses non-prescription medicines, dietary supplements, herbal products, personal care items with health claims, and general wellness products.
This is one of the fastest growing segments in Pakistan’s healthcare industry, fueled by rising health awareness, self-care trends, and a young population.
Are you a Supplement Manufacturer?
Contact UsOur Focus in Health & OTC
Vireon Lab helps companies tap into this promising market by ensuring their OTC and health products are compliant, visible, and trusted by consumers. One key aspect is regulatory classification: We assist in determining whether a product should be registered as a drug, a nutraceutical, or an alternative medicine product under DRAP guidelines.
We make sure your product stands out as fully compliant and safe
Distribution Channels
For supplements and OTC products, widespread availability is key – from pharmacies to general stores and e-commerce. We assist in developing a distribution strategy that covers urban pharmacies, supermarket chains, and reputable online marketplaces. We can identify local partners specialized in consumer health distribution.
Our nationwide marketing presence is an asset here; we can execute territory-specific promotions, such as in-store pharmacist training or setting up point-of-sale displays.
Connecting to the End User
Vireon Lab’s support ensures that your products not only comply with regulations but also truly connect with end-users.
We help you build a credible brand that emphasizes quality and well-being, crucial in a market where word-of-mouth and trust play a huge role in product success.
